展示計畫內容 

打造共耕共學共榮平台,推動有溫度和厚度的USR
Create a co-cultivation and co-learning platform to promote USR with temperature and thickness


計畫名稱:
淡海新市鎮農業x藝術共學基地與文化創意整合行銷傳播計畫
Agriculture x Art Co-Learning Base and Cultural Creativity Integrated Marketing Communication Program in The New Town of Tamsui
學校/單位名稱:
聖約翰科技大學
St. John's University
計畫議題:
在地關懷
Local Action And Connection
計畫類型:
種子型(A類)
Setup Stage Project (A)
計畫理念:
「聖約翰科技大學」為北海岸唯一的綜合性科技大學,運用本校北海岸地理優勢特色,結合社區聚落需求協助發展,以落實理論及實務之結合。已設立文創產業之創新育成設計中心和何兆豐數位藝文中心,除推動全校性之藝文展演活動之外,也積極規劃及推廣北海岸社區聚落文化、藝術教育和休閒農業共學相關活動,將結合學校原有深耕智慧生活科技背景(前身為新埔工專)來逐步協助北海岸區域文化藝術創意產業,進而深耕行銷北海岸社區聚落農業策略聯盟發展。

Taiwan's north coast has a cultural landscape, eco-conservation, mountain customs, coastal scenery, leisure and recreation industry, artistic creation and well-known religious activities. St. John's University is located in the north coast geographical important hub, using the school's original deep-cultivated intelligent life technology background to gradually assist the North Coast region cultural and creative development, and then deep cultivation marketing North Coast community settlement strategy alliance development.
計畫簡介:
計畫以跨領域應用整合概念結合「建構農業x藝術共學基地」、「文化創意商品設計行銷」、「創新網路行銷平台」與「聚落紀錄片影像文化行銷」等四個重要計畫目標和學校、社區與學生區域共學衍生之行動方案,針對學校周遭淡海新市鎮場域林仔庄和下圭柔山庄兩個知名北海岸社區聚落,規劃兩年針對淡海新市鎮聚落文化創意整合行銷與大學生自我學習導向跨領域的社會實踐,運用創新創意技術發掘社區聚落『農業x藝術』共學基地場域學習與整合文創行銷傳播的概念,開發屬於淡海新市鎮聚落的共學基地和文化創意行銷融合之機會。

It is planned to combine the concept of cross-cutting application integration with the important planning objectives of ?Constructing Agricultural x Art Co-learning Base? and the action plan of schools, community and student areas to learn derived from the common study, and to set up two well-known North Coast communities in the Tamsui new towns around the school, Linchai village and Xiaguirou Mt., Planning two years for the Tamsui new town settlement cultural creative integration marketing and self-learning-oriented cross-disciplinary social practice, the use of innovative creative technology to explore the community settlement ?agriculture x art? co-learning base field learning and integration of creative marketing dissemination concept, the development of a common learning base belonging to the Tamsui new town settlement and cultural creative marketing integration opportunities.
計畫場域:
桃園市/新北市
New Taipei City Tamsui District (25°11'13.1N 121°26'37.5E), Sanzhi District (25°15'27.9N 121°30'03.5E)
欲解決問題:
本計畫實踐場域至少有4~5個知名有機農場與園藝栽培場,相隔一條四線道的登輝大道的彼方,是淡海新市鎮一期的高樓大廈,本校與農業聚落討論因政府土地徵收所造成的【城市與農村】的矛盾,做一次交流與相互的諒解的短中長期規劃的橋樑,並創造雙贏共榮的未來。

The program practice field at least 4 to 5 well-known organic farms and horticultural cultivation farms, separated by a four-line Teng-hui Avenue, is the first phase of the high-rise buildings in the new town of Tamsui, the school and the agricultural settlement due to the government land expropriation caused by the ?urban and rural? contradictions, to do a short-term and medium-term planning bridge of exchange and mutual understanding, And create a win-win co-prosperity of the future.
解決方案:
農村文化資產保存、藝術家介入聚落、生活祭典文化紀錄片、生態環境塑造、設置農夫市集、文化解說導覽系統、休閒農業行銷

preservation of rural cultural assets、artists step in to the settlement、cultural Documentary on life festivalculture、ecological environment shaping、farmers market、interpretative system of cultural、leisure agriculture marketing
未來願景:
淡海新市鎮聚落『農業x藝術』共學基地、假日農藝市集、『學生x農夫』共學與共耕社區學習與文化創意整合行銷的發展願景,努力以短期(文化學習整合)、中期(藝術美學介入)、長期(振興農業行銷)為淡海新市鎮聚落未來發展目標

"Tamsui new town settlement "Agriculture x Art" co-learning Base, holiday agricultural market, "student x farmer" co-learning and co-cultivation community learning and cultural creativity integration marketing development vision, and strive to short-term (cultural learning integration), medium-term (art-beauty intervention), long-term (revitalization of agricultural marketing) for the future development of the new town of Tamsui"
計畫網址: