展示計畫內容 

高苑科大路竹情,成為路竹社區的好鄰居,路竹發展的好幫手
Kao Yuan University becomes a good neighbor of Lujhu community, and a good helper for Lujhu development.


計畫名稱:
高苑科大路竹情社區關懷暨農特產品網路行銷
Plan of Community Care and Internet Marketing of Agricultural Products for Lujhu, Kaohsiung
學校/單位名稱:
高苑科技大學
Kao Yuan University
計畫議題:
在地關懷
Local Action And Connection
計畫類型:
種子型(A類)
Setup Stage Project (A)
計畫理念:
這次的計畫係由行銷系吳雅蓉主任整合校內跨院﹙商管學院、資訊學院、通識中心﹚、跨系﹙行銷系、休運系、資傳系、應外系﹚資源,藉由熱心教師團隊帶動年輕學子的參與,希望透過此計畫達到以下目標:1.透過本計畫,及早培養青年學子關懷社區之公民意識,並於社會實踐中提升本身之實務能力。2.希望藉由計畫與合作社區共存共榮。社區能藉由青年學子創意及活力之注入,得以協助解決社區問題。

This project is planned by the Director of Marketing Department Ya-Jung Wu to integrate the resources among different colleges, and different departments. This project is eventually expected to promote the participation of young students and achieve the following goals:1. Through this project, young students will be early trained to care for the civic awareness of the community and enhance their own practical ability in social practice. 2. Through this project, co-existence and co-prosperity will be achieved with the cooperative community. The problems of community will be therefore solved through the infusion of creativity and vitality of young students.
計畫簡介:
本計畫涵蓋兩個計畫主軸:1.在地關懷:為輔導路竹區弱勢孩童,我們進行英文及數學課輔並至國小指導棒球及籃球社團。另外,我們也針對在地的老人家舉辦銀髮族體適能促進活動。2.產業鏈結:為推廣路竹番茄,我們協助小農利用網路行銷增加產品的能見度。

This project covers two subjects:1. Care in the local area: In order to guide the disadvantaged children in Lujhu District, we will assist in the English and mathematics classes and guide the baseball and basketball clubs. In addition, we also organize silver-haired fitness promotion activities for the elderly in the local area.2. Industry chain: In order to promote tomatoes, we assist small farmers to use online marketing to increase the visibility of products.
計畫場域:
花蓮縣吉安鄉(23°58'22.6N 121°33'49.0E)
Kaohsiung City Luzhu District (22°51'17.2N 120°15'33.4E)
欲解決問題:
1.路竹地區弱勢家庭眾多,學齡兒童隔代教養問題多。2.人口老齡化嚴重,銀髮族健康照護值得關注。3.本區雖然農產品產量龐大,卻不具高知名度。

1. There are many disadvantaged families in Lujhu, and there are many problems in school-age children.2. The population is aging, and the health care of the silver-haired people deserves attention.3. Although the output of agricultural products in this district is huge, it does not have high visibility.
解決方案:
1.由學校投入資源協助孩童課輔,透過大哥哥大姐姐的陪伴,可以強化弱勢孩童的學習成效。2.舉辦銀髮族體適能促進活動,提升老人家體能。3.舉辦直播競賽,提升「路竹番茄節」的討論熱度。

1. The school invests resources to assist children in the classroom, and through the accompanying of KYU students, can enhance the learning outcomes of disadvantaged children.2. Organize the silver-haired fitness promotion activities for the silver-haired people to improve the physical fitness of the elderly.3. Organize a live broadcast competition to enhance the discussion of the “Lujhu Tomato Festival”.
未來願景:
喚起高苑科大師生共同投入關心路竹地區的發展,透過參與社會問題的解決與社區陪伴,讓高苑科大更加融入地方,與地方共存共榮。

Arouse the teachers and students of Kao Yuan University to jointly care about the development of the Lujhu area. By participating in the solution of social problems and companionship with the community, Kao Yuan University will be more integrated into the Lujhu District and coexist with the Lujhu District.
計畫網址: