展示計畫內容 

國際友善商圈 繼光商圈發展新意象
International Friendly Business District-JiGuang Business District New Imagery


計畫名稱:
國際友善商圈繼光商圈發展新意象
International Friendly Business District-JiGuang Business District New Imagery
學校/單位名稱:
僑光科技大學
Overseas Chinese University
計畫議題:
在地關懷
Local Action And Connection
計畫類型:
種子型(A類)
Setup Stage Project (A)
計畫理念:
繼光(含週邊)商圈曾經是台中最熱鬧商圈之一,然隨著都市與商業發展環境變遷,目前面臨傳統特色糕餅文化式微、部分建築老舊、東南亞移工假日人潮聚集,產生商圈客層流失問題與新發展契機。為推動繼光商圈新特色價值發展,促進商圈再造,本校與商圈、台中市政府共同合作,透過實地參訪與多次深度座談,了解繼光商圈目前所面臨及待解決的問題包括:1.找出商圈之發展定位與差異化發展特色?2.因應商圈發展定位與特色,如何建構商圈新意象價值系統?3.如何擬訂適當策略與作法,落實商圈新意向推動?4.如何建構永續機制,創造商圈永續發展?

Jiguang Street was the most prosperous shopping district in Taichung. However, due to the business hub shifting to other areas recently, the developmental setbacks Jiaguang street encounters include the downturn of traditional pastry industry, and the gathering of Southeast Asian migrant workers and immigrants during the weekends and holidays , thus causing severe loss of local customers and the decline of the area. In order to promote the value of Jiguang business district, OCU cooperates with the Taichung City Government to find solutions for renewal and reconstruction of the business area. We identify the following issues : 1.The re-positioning and differentiation of Jiguang business district 2.Constructing a new district image value system for Jiguang business district 3.Formulating appropriate strategies and practices to implement the new district image for Jiguang business district 4.Constructing a sustainable mechanism to maintain continual development
計畫簡介:
為協助商圈解決這些問題,依大學社會責任實踐(USR)計畫核心精神,本校與商圈合作,以「國際友善商圈‧繼光商圈新意象」為主題,擬定推動策略:包括1.國際友善商圈新意象功能建構(價值系統)、2.商圈新意象行銷推廣(行銷)、及3.商圈新價值體系人才培育(永續)。本計畫期待透過師生共同實際參與課程設計、學習、學生至商圈實習、進而在商圈就業等一系列實際參與過程,達成培養學生社會責任及商圈人才之永續發展目的。

In accordance with the core spirit of the USR program, OCU cooperates with Jiguang Business District to develop operational strategies based on the theme of “International Friendly Business District ‧ The New Jiguang District Image” to help solve these problems. The operational strategies include the following:1.Construction of new district image function - International Friendly Business District (Value System)2. Marketing New district image of Jiguang business district, and 3. Cultivation of talent – New value system (sustainable) This project is expected to meet the goal of cultivating students' social responsibility and achieving sustainable development of business district talents.
計畫場域:
高雄市桃源區(23°09'33.5N 120°45'51.0E)
Taichung City East District (24°08'11.8N 120°42'13.1E)
欲解決問題:
1.找出商圈之發展定位與差異化發展特色?2.因應商圈發展定位與特色,如何建構商圈新意象價值系統?3.如何擬訂適當策略與作法,落實商圈新意向推動?4.如何建構永續機制,創造商圈永續發展?

1.Find out the re-positioning and differentiation of Jiguang business district 2.Construct a new district image value system for Jiguang business district in response to the re-positioning and differentiation of Jiguang business district 3.Formulate appropriate strategies and practices to implement the new district image for Jiguang business district 4. Construct a sustainable mechanism to create sustainable development
解決方案:
為解決上述問題,本計畫擬定下列策略方案:1.商圈新意象價值建構:包括商圈傳統文化價值推升、異國文化導入商圈新意象、新零售服務科技導入商圈新價值建構等策略。2.商圈新意象推廣行銷:包括舉辦商圈新意象推廣活動、商圈新意象線上行銷、商圈新意象展場行銷設計等策略。3.商圈新意象服務人才培育:包括商圈深碗(微)課程規劃設計、商圈創新(翻轉)實務教學推動、商圈實作學習場域建置、T型人才培育工坊等策略。

In order to solve the problems identified above, we propose the following strategic solutions:1.The construction of new district image value for Jiguang business district: promoting traditional cultural value in Jiguang business district, introducing the new district images of the foreign culture into Jiguang business district, and launching new retailing service technology into Jiguang business district.2.Marketing new district image of Jiguang business district: holding new district image promotion activities in Jiguang business district, helping retailers to provide online shopping service, and providing the assistance of marketing design of the new district image of Jiguang business district.3.Cultivating highly-trained service talents for Jiguang business district: planning and designing of the deep bowl (micro) curriculum, the combination of “mission-oriented project” and “practical education,” the T-type talent cultivation workshop, etc.
未來願景:
1.建構繼光商圈成為國際友善特色意象之商圈:透過商圈就業學生持續協助,1.商圈導入新零售服務以提供移工更多元服務,2.舉辦具東南亞特色之創意市集及移工展覽活動,達成繼光周邊商圈成為具國際友善商圈特色意象之商圈。2.促進本國人民與移工間跨文化融合:透過持續協助商圈舉辦多場具東南亞特色之創意市集及移工展覽與導覽活動等,讓本國人民透過認識移工了解移工認同移工,達成跨文化融合之目的。3.促進商圈人才持續培育:透過持續與商圈廠商進行課程與實習的產學合作,以持續培育商圈所需人才,達成促進商圈永續發展之目的。

"1. Constructing an international friendly district image for Jguang business district: (1) Introducing new retailing services in the business district to provide more services for migrant workers, (2) Hosting various cultural activities embedded with Southeast Asian features. 2. Promoting cultural integration between the locals and the Southeast Asian migrant workers: Through the continuous assistance to the business district to hold a number of creative marketplaces and migration exhibitions and guided tours with Southeast Asian features, let the locals accept the Southeast Asian migrant workers through understanding their culture , then recognizing the differences. Finally, achieving successful cross-cultural integration. 3. Promoting the continuous cultivation of talents in the business district: OCU establishes industrial training courses to assist district-university collaborative projects in order to cultivate talents for business district, then achieving the goal of sustainable development."
計畫網址: